One of the world’s most influential fashion brands is officially arriving in New Zealand.
When Faradays opens its doors, it will become the exclusive New Zealand home of SKIMS, bringing the globally celebrated brand to local customers for the very first time.
Co-founded by Kim Kardashian and Jens Grede in 2019, SKIMS has transformed the modern essentials category through technically engineered underwear, shapewear, loungewear and swimwear designed to fit and flatter every body. In just a few years, it has grown into one of fashion’s most talked-about success stories, earning a global following and redefining what everyday essentials can be.
For Faradays, SKIMS represents exactly the kind of globally admired brand the team set out to bring to New Zealand.
“We wanted to open the fashion conversation at Faradays with a brand that the world already loves, but that New Zealand has never had access to. SKIMS does that perfectly. It is one of the most culturally relevant brands in the world right now, and the fact that it is also genuinely accessible and the sizing is inclusive, makes it exactly the kind of brand we want to champion from day one.”
“Bringing SKIMS to New Zealand for the first time through Faradays marks an exciting milestone in the brand’s continued international expansion. "
The partnership also marks an important milestone for SKIMS as it continues its international expansion.
“Bringing SKIMS to New Zealand for the first time through Faradays marks an exciting milestone in the brand’s continued international expansion. Faradays’ distinctive point of view and strong connection to the local customer make them the ideal partner to introduce SKIMS to the market while delivering an experience that feels consistent with our global brand vision.”
SKIMS will form part of Faradays’ carefully curated collection of more than 150 international brands across fashion, beauty, home, technology and lifestyle. Designed as a modern department store where retail, hospitality and culture come together, Faradays offers customers far more than a traditional shopping experience, with regular events, brand activations and immersive experiences taking place throughout the year.
“Faradays is not a conventional retail proposition. We are building something rooted in experience and service, with a roster of activations, events and an ecosystem of content that means a brand can be experienced well beyond the four walls of the store. SKIMS is a strong example of a brand that understands the value of physical retail, and how important it is to connect with customers in a real-world environment.”
The first SKIMS collection at Faradays will include the brand’s signature underwear, shapewear and loungewear, with prices starting from NZ$35 RRP. NikeSKIMS – the collaboration bringing together two global leaders in sport, style and culture—will also arrive at Faradays in Spring 2026.
This is only the beginning.
While SKIMS is the first brand to be revealed, Faradays will soon unveil many more names across fashion, beauty, childrenswear, technology and lifestyle.
“The names that SKIMS will sit alongside is an exceptionally strong group of global brands.”
