Privacy Policy
Last updated: 24 September 2026
Faradays respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, shop with us online or in-store, join Faradays Rewards, attend our events, communicate with us, or otherwise interact with Faradays.
For the purposes of this policy, Faradays, we, us and our refer to the Faradays business and the entity operating faradays.co.nz.
Information we collect
We may collect personal information including your:
- name;
- email address;
- mobile or telephone number;
- billing and delivery address;
- date of birth, where you choose to provide it;
- account and Faradays Rewards information;
- purchase, return and transaction history;
- product preferences and interests;
- communications and interactions with Faradays;
- marketing preferences and consents;
- information provided when entering competitions, attending events or participating in promotions; and
- information about how you use our website and digital communications.
When you make a purchase, payment information may be collected and processed by our payment service providers. Faradays does not necessarily store complete payment card details itself.
We may also automatically collect certain technical information when you use our website, including your IP address, browser and device information, pages viewed, referring pages and interactions with our website.
How we use your information
We may use your personal information to:
- process and fulfil purchases, deliveries, returns and refunds;
- administer your Faradays account and Faradays Rewards membership;
- provide customer service and respond to enquiries;
- personalise your experience with Faradays;
- communicate with you about products, brands, services, events and experiences that may interest you;
- send marketing communications where you have consented to receive them or where otherwise permitted by law;
- administer competitions, promotions and events;
- improve our stores, website, services and customer experience;
- undertake analytics, research and customer segmentation;
- prevent fraud, misuse and other unlawful activity; and
- meet our legal and regulatory obligations.
Faradays Rewards
If you join Faradays Rewards, we use information about you and your interactions with Faradays to administer your membership, provide member benefits and understand your relationship with us.
This may include information about your purchases, preferences, participation in events and engagement with Faradays communications.
We may use this information to personalise the offers, invitations, recommendations and experiences we provide to you.
Email and marketing communications
If you have subscribed to receive marketing communications from Faradays, we may contact you about new arrivals, brands, events, Faradays Rewards, offers, editorial content and other Faradays news.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails.
SMS and text messaging
If you separately consent to receive SMS or text marketing from Faradays, we may send you marketing and promotional messages, including information about new arrivals, events, offers, Faradays Rewards and, where applicable, cart reminders.
Message frequency may vary.
You can withdraw your consent to SMS marketing at any time by replying “STOP” or by using an unsubscribe method provided in our messages, where available.
Consent to receive SMS marketing is voluntary and is not a condition of purchasing from Faradays.
We use your mobile number and SMS consent information for the purpose of operating and administering the Faradays messaging programme.
We will not sell, rent or share your SMS opt-in information or consent status with third parties for purposes unrelated to providing the Faradays messaging service.
We may provide information, including your mobile number and consent status, to service providers that assist us in operating our messaging services, such as our messaging platform provider and telecommunications providers.
Cookies and similar technologies
Our website uses cookies and similar technologies to operate the website, remember preferences, understand how customers use our website, measure the effectiveness of our marketing and provide more relevant experiences.
These technologies may collect information about your device, browser, interactions with our website and, where applicable, items placed in your shopping cart.
Where Faradays uses cart reminder communications, information collected through our website and associated technologies may be used to identify when a shopping cart has been abandoned and, where you have provided the appropriate consent, to send you a reminder.
You can control certain cookies through your browser settings and any cookie preference tools we make available.
Who we share information with
We may disclose personal information to trusted third parties where reasonably necessary to operate our business and provide our services. These may include:
- ecommerce and technology providers;
- customer relationship and marketing platforms;
- email and SMS service providers;
- payment processors;
- delivery and logistics providers;
- analytics and digital advertising providers;
- professional advisers; and
- other suppliers that provide services to Faradays.
These providers may only use personal information as necessary to provide their services to us or as otherwise permitted by law.
We may also disclose information where required or authorised by law, or in connection with a sale, restructure or transfer of all or part of our business.
Some of our service providers may process or store information outside New Zealand. Where this occurs, we take reasonable steps to ensure that personal information is handled appropriately and in accordance with applicable privacy requirements.
Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse, alteration or disclosure.
No internet-based service is completely secure, however, and we cannot guarantee the absolute security of information transmitted or stored electronically.
Accessing and correcting your information
Under the Privacy Act 2020, you may have the right to request access to personal information we hold about you and to ask us to correct information that is inaccurate.
You can also ask us to update your communication preferences or personal details.
How long we keep information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide our services, maintain appropriate business records and meet legal, accounting and regulatory requirements.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
Changes to this policy
We may update this Privacy Policy from time to time. The current version will be published on our website and will show the date it was last updated.
Contact us
If you have questions about this Privacy Policy, wish to access or correct your personal information, or have a privacy concern, please contact:
Faradays Duty Free Retail LimitedTrading as Faradays131 Queen StreetAuckland 1010New Zealand
Email: hello@faradays.co.nz
Website: faradays.co.nz